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The mask.

One's perceived reputation is more important than truth.

It's a bullshit society in which keeping up appearances matters the most.

One's energy is put into the facade, hiding away one's shortcomings.

After a while the still-visible-to-others shortcomings must be denied, to keep up appearances

That's when people fight the hardest: to not see what they are trying not to see.

"American is GREAT! She's MY country you hater!"

Better be PC in everything you do, even if that means making lies the truth.

Wouldn't want to rock that boat.